Click straight to what articles mention.

you're reading an article about engraved gifts on NPCLocal and it mentions a laser shop in the Coastal Bend. before, that was a name floating in the text. you had to hunt for it. now you tap it and land on the shop's listing. the same goes for job postings, weather forecasts, or anything else we write about. the links are built into the story.

it sounds small. it's not. it means when you read something useful, you can act on it right away. no second tab, no google search. the door is right there.